This commercial was developed as a self-promotional visual for the 2005 Society of Pharmaceutical and Biotech Trainers annual conference. We had this animation loop on a large flat-screen as a way to draw in potential customers. This communication piece was developed based on the idea that most training consumers find the landscape of elearning procurement a rocky one at best. People at the conference could identify with the perils our character encounters in the course of the animation. Ultimately our character finds a vendor with all the answers.